The unique sense of style that we recognise as intrinsically Italian is the sum of many associated parts. A thread can be drawn between the worlds of theatre, opera, cinema, fashion and football. These genres are integrated within everyday Italian society and that, in turn, is influenced by the recurring themes of success, beauty and leggera. Just as these themes are intricately and firmly woven into the fabric of everyday Italian life, Peroni Nastro Azzurro is too: style, craftsmanship and quality are the cornerstones of what makes Italian culture so remarkable.

Peroni hemsida – engelsk.